The year is 2018. Young people are not having sex, #MeToo has hit the advertising industry, and our team needed to make a campaign about sex positivity in a manner that left everyone feeling like they didn’t get sexually harassed at work. There was a LOT of consent talk. There was also a lot of fun.
Nick Kaplan was the lead on this. He’s exceptional at sneaking really good little details and extra executions into a campaign that give it magic. The song lyrics are my favorite.