We all know the horrifying stories around guns in America, and my personal feeling is that we’ve seen enough advertising work that pokes at that horror. It is desensitizing, demotivating, and it’s not changing anything. For me, the only valid work in this space should focus on lowering the death toll and creating more safety. Happy to debate it.
This work was a passion project for our long standing client, States United Against Gun Violence. Led by Jessica Ehrhardt, and our first project with then emerging Director, the spectacularly talented Kevin Wilson Jr.