A pitch-winning idea for a client who wanted to be talked about for their advertising. Our starting point was the fact that you can eat the whole pint of this ice-cream without guilt. Who even needs a whole pint of ice-cream? Adults with existential dread.
I worked closely with the hilarious and talented Nick Kaplan on this, who made the critical choices that made this work so fun.
Working on funny ideas with funny people is the absolute best way to spend your days.