A call for entries campaign we made at Publicis Mojo. Ian is a copywriter who (very reluctantly) agreed to undertake a humiliating self-improvement program so that we might make people laugh, and also inspire them to get their work ready for AWARD. We made a ton of work for this, including a full-sized Ian site where you could explore our friend in extreme detail, plus a bunch of video episodes and the award annual.
Looking back on this reminds me of how much fun our jobs can be, especially when you get a bunch of friends together and don't take it too seriously.